The Kingdom of Saudi Arabia is to host four UNWTO executive training courses


8 November 2016 - 17 November 2016

Saudi Arabia

The Kingdom of Saudi Arabia is hosting in Riyadh, from 8th to 10th, two UNWTO National Executive Training Courses on Tourism Marketing and Heritage Management; from 13th to 17th November, the UNWTO National Executive Training Course on Tourism Strategy and from 22nd to 24th the UNWTO National Executive Training Course on MICE, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Saudi Commission for Tourism and National Heritage (SCTH).

The general objective of these courses -to be delivered by international experts Adel Rady, Mohamed Lotfy and Yazan Al-Khudairi- is to provide participants with knowledge, skills, tools and a forum for discussion about key current issues and practices in tourism strategy, tourism marketing, heritage management and MICE. These courses have been tailored to effectively combine the study of conceptual elements with the understanding of the processes and practical tools that are necessary for the development, implementation and monitoring of strategies.