The UNWTO National Executive Training Course on Tourism Marketing finished on 10th November in Riyadh

11 Nov 16
Riyadh, Saudi Arabia

The UNWTO National Executive Training Course on Tourism Marketing, organized by the World Tourism Organization, its UNWTO.Themis Foundation and the Saudi Commission of Tourism and National Heritage (SCTH), was closed on 10th November by Dr. Turki Bin Nadir, SCTH Human Resource General Manager; Mr. Abdullah Seraj Al Ghamdi, SCTH Director of Training and Development Department; Mr. Omar Valdez, UNWTO.Themis Foundation Executive Director; Dr. Edit Szivas, Course Coordinator, and expert Mr. Mohamed Lotfy,  course facilitator.

A group of thirty SCTH employees and stakeholders were provided with  knowledge, skills, tools and a forum for discussion and reflection on Tourism Marketing -its key concepts and definitions, current global trends, situation and performance analysis, creation and innovation of tourism products, development plans, promotion approaches, and tourism marketing activities monitoring and updating.


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